To date, businesses have relied heavily upon Customer Relationship Management solutions to address their customer data management. Is this legacy approach falling short?

This ineffective attempt at unifying customer data represents a significant failure to process data in ways that deliver meaningful and actionable insights. It is only with a deeper understanding will we be able to build deeper relationships with customers and turn personalised experiences into enhanced revenue gathering opportunities.

In this on-demand webinar Pet Circle's Customer Lifecycle and Growth Product Lead, Negar Mokhtarnia and DXC's SAP Marketing Technology Consultant Matthew Varone, share how Customer Data Platforms can provide greater possibilities with a much coveted holistic, single view of the customer;

Watch to explore:

• The driving forces of change and they are impacting the Customer Experience?
• Are CDPs the right fit for a new enterprise architecture?
• Considerations for adopting CDPs?